Expanding Horizons: Using Webinars to Breakdown Product Silos and Shift Customers Perceptions
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Shifting the market’s mindset and brand association is no simple task, particularly in the Manufacturing industry, and can take many years to re-educate your audience. Join Schneider Electric’s, VP of Marketing Communications, Chris Quinn as he shares how webinars have played a pivotal role in reshaping market perceptions, educating and engaging customers and driving cross-sell across their products and services.
Attend this session and you will learn:
- How effective webinars can re-educate markets and shift mindsets
- Ways to design a program that focuses on extracting more value from existing customers
- Different types of webinars and the role they play in the overall marketing strategy