John Hancock ROI Story

Join us to hear how leading financial service provider John Hancock uses the ON24 platform to maximize investor engagement in a digital world. Then break out into smaller groups for 2-way conversations with the ON24 leadership team on how to maximize your return on engagement. Choose from one of three breakout sessions including: 

Choose from one of three breakout sessions including: 

  • Demand Generation: Hosted by ON24’s Director of Demand Generation, Michelle Blondin – this is your chance to delve deep into the world of demand generation. Join the discussion on how you should be using digital experiences to generate demand for your brand and accelerate audiences from lead to revenue.
  • Field Marketing: ON24’s VP Marketing, Tessa Barron will lead this discussion on the past, present and future of field marketing events. You’ll get insights on what to expect as we enter a new hybrid world and how The ON24 platform can expand the reach of your field marketing programs.
  • Experiences: ON24 VP of Marketing, Mark Bornstein has a few ideas when it comes to building digital experiences that audiences love. From attracting new leads to driving engagement to activating insights, this discussion will change the way you look at marketing in a digital world. 


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