It’s a given that marketing now shares revenue responsibility with sales — in fact, the LinkedIn count of the title, “Director of Revenue Operations,” increased by 90% just last year. But, assuming that ownership takes more than a title change — it requires a holistic strategy, aligning your revenue operations, and the technology infrastructure that supports it, under a single goal.
To learn how to build a model for revenue operations, please join ON24 and Allocadia for a panel webinar featuring John Donlon, Senior Research Director, Technology Strategy, Forrester where he’ll cover:
The revenue engine tech stack organizations must deploy to drive sustainable growth
The business drivers requiring a shift away from functionally siloed technology management
The people and process implementation considerations beyond just the technology
Make sure you’re ready for growth in 2020 that will set you up for success all year – watch on-demand now!
John Donlon, Senior Research Director, Technology Strategy, Forrester