A Digital Marketer’s Guide to Navigating CCPA

  • On-Demand Webinar

The California Consumer Privacy Act (CCPA) goes into effect on Jan. 1, 2020. By then, digital marketers will need to have made important adjustments to their integrated marketing strategies. But where should you start and how can you accomplish this change in a short amount of time?

We sat down with the privacy experts at atEvent and Cooley to learn how you can prepare for CCPA’s implementation. Join us as Cooley’s Boris Segalis, a leader in the privacy space, explains how you can navigate the law, and answers any questions you may have.

During this webinar, you’ll learn:

  • The requirements and technicalities of CCPA
  • How CCPA affects integrated marketing tactics
  • How you can plan for the CCPA
  • What other digital marketers are doing to come into compliance.

Watch now to learn how you can prepare for the CCPA in no time flat!

Speakers

Boris Segalis, Partner and Vice Chair Cyber/Data/Privacy, Cooley

Uzair Dada, Founder & CEO, Iron Horse Interactive

Bryn Powell, Director of Demand Gen, ON24

Ellen Smoley, Growth Marketing Specialist, atEvent