Rethinking Webinars for Demand Generation: A SiriusDecisions Research Brief

Webinars have evolved. Technological advancements now enable extensive insight into attendees’ behaviors and buying signals. In light of these changes, SiriusDecisions has outlined a framework for optimizing the use of webinars for B-to-B demand generation.

In this new research report, you’ll learn:

  • How to better align your webinar program with business objectives
  • A framework for mapping attendee signals to responses & actions
  • An end-to-end approach for operationalizing webinar events
  • Specific tactics for optimizing engagement and generating buyer signals

Webinars can – and should – be a core component of your campaign delivery, communications, and lead generation efforts. Download this report to discover innovative new ways to leverage your investment in webinar programs.

Rethinking Webinars for Demand Generation: A SiriusDecisions Research Brief