Rethinking Webinars for Demand Generation: A SiriusDecisions Research Brief
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Webinars have evolved. Technological advancements now enable extensive insight into attendees’ behaviors and buying signals. In light of these changes, SiriusDecisions has outlined a framework for optimizing the use of webinars for B-to-B demand generation.
In this new research report, you’ll learn:
- How to better align your webinar program with business objectives
- A framework for mapping attendee signals to responses & actions
- An end-to-end approach for operationalizing webinar events
- Specific tactics for optimizing engagement and generating buyer signals
Webinars can – and should – be a core component of your campaign delivery, communications, and lead generation efforts. Download this report to discover innovative new ways to leverage your investment in webinar programs.