Rethinking Webinars for Demand Generation: A SiriusDecisions Research Brief

Webinars have evolved. Technological advancements now enable extensive insight into attendees’ behaviors and buying signals. In light of these changes, SiriusDecisions has outlined a framework for optimizing the use of webinars for B-to-B demand generation.

In this new research report, you’ll learn:

• How to better align your webinar program with business objectives
• A framework for mapping attendee signals to responses & actions
• An end-to-end approach for operationalizing webinar events
• Specific tactics for optimizing engagement and generating buyer signals

Webinars can – and should – be a core component of your campaign delivery, communications, and lead generation efforts. Download this report to discover innovative new ways to leverage your investment in webinar programs.