Operationalizing Digital Events: 5 Steps to Maximize Your Buyer's Experience and Your Business Results
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Tessa Barron, VP of Marketing @ ON24
Harmony Anderson, Head of Demand Generation @ Outreach
How many touches does it take to convert a lead? Everyone has a different answer to this but the truth is, even a million emails, white papers, case studies – you name it – won’t get you a meeting if your marketing and sales outreach isn’t tailored to the right audience at the right time.
Watch “Operationalizing Digital Events: 5 Steps to Maximize Your Buyer’s Experience and Your Business Results,” to see Tessa Barron, VP of Marketing at ON24 and Harmony Anderson, Head of Demand Generation at Outreach show you how to use the engagement data generated from your webinars and digital events to identify your best leads, map them to the right stage in the buying journey, and tailor your outreach accordingly. We’ll cover how to:
- Deliver full-funnel digital experiences that maximize audience engagement
- Identify your best leads and the content that resonates with them
- Increase conversion and response rates with carefully crafted outreach sequences
- Operationalize post-event outreach by aligning your sales and marketing teams