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ON24 Webinar Benchmarks Report Special Edition: Post-COVID Trends

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Webinars are one of the most powerful tools for creating engaging digital experiences that audiences love. But what are the key statistics that go into creating a successful webinar? Fortunately, we’ve compiled and analyzed the most interesting webinar questions and statistics that’ll help you produce the best webinar possible. 

In it, you’ll find the answers to questions like: 

What is the Average Webinar Attendance Rate? 

Turns out, the average webinar attendance rate depends on the size of your event. For webinars with 100 to 199 registrants, expect a live attendance rate of 51%. For events with 200 to 299, that attendance rate drops to 18%

What is the Average Webinar Conversion Rate? 

The average registrant to attendee conversion rate is 55%. Again, the size of your audience is what’s crucial here. A good webinar conversion rate — where registrants become attendees — can also range between 35% and 45%. 

What’s the Best Day to Send Promotional Emails? 

In March 2020 the typical open rates for promotional emails changed. Tuesday became the best day to send promotional emails for webinars by a three-point margin. 

But, this doesn’t mean that Tuesday is the only good day to send promotional emails. Monday, Wednesday and Thursday are also great days to send promotions and, together, account for 60% of registrations.

What’s the Best Day for Webinar Attendance?

Usually, the answer to that question would be Wednesday. But, when looking at the sheer number of webinars produced in early 2020, a slice of our 2020 analysis highlights this change: year-over-year, the number of events on Fridays and Tuesday has increased by 222% and 271% respectively, though Monday has the breakaway increase with an astounding 441% jump.

Takeaway: while mid-week is still a strong performer for attendance, nearly any day of the workweek will net you a solid number of attendees. We’d recommend experimenting with different webinar formats for different days of the week to optimize attendance.

What’s the Best Time to Hold a Webinar?

According to our 2020 Webinar Benchmarks Report, the best time to run webinars is at 11 a.m. Pacific (2 p.m. Eastern). This remains true, though there are a few shifts to consider when it comes down to timing your events.

The best time for a webinar is one that fits in with the schedule of your audience. Depending on the event or your audience, holding a webinar could work well early in the morning or later in the day. But, as a general rule, an hour before or after your region’s lunch hour works best.

Learn More Essential Webinar Statistics

Download the ON24 Webinar Benchmarks Report Special Edition and get a high-level look at the best practices that make webinars great. Based on benchmarks from over 20,000 events, this report will show you how to set your webinars up for success. 

In this report, you’ll learn: 

  • Best practices for planning and running webinars 
  • How remote work impacts webinar production 
  • What to expect from your webinar program 
  • How webinar practitioners like you feel about their programs 

Download now!