SiriusDecisions B2B Marketing Study: Understanding the Manufacturing Buyer

When it comes to manufacturing companies, sometimes it seems like product and engineering get all the love. But with more companies undergoing organizational-wide digital transformations, manufacturing marketers are getting their time in the spotlight. With the right digital strategy in place, marketing teams are positioning themselves as a strategic, revenue-driving partner.

How? By understanding the buyer. SiriusDecisions explains what B2B manufacturing buyers are looking for in a partner and how your marketing team can position itself for success. During this webinar, you’ll learn:

  • Buyer preferences for human and non-human interactions
  • What factors impact deal velocity at different stages of the buyer’s journey
  • How to create content experiences that provide data-rich insights for sales

Discover what B2B manufacturing buyers really want from marketers. Watch now.