Why Webinars are a Must Have for Your ABM Strategy
When building an effective ABM strategy, targeting the right buyer is only half the battle. The key to turning top targets into happy customers is engagement. And how do you create engagement? Through webinars.
In collaboration with Demandbase, join us as we explore how to create engaging digital experiences to drive your ABM programmes.
In this webinar you’ll learn:
- How to build personalized, targeted landing pages
- How to activate target accounts with content experiences
- How to use engagement data to accelerate the buyer’s journey
- How to build experiences at scale
Successful ABM programs don’t just target the right companies, they deliver the experiences needed to engage and convert. This is your chance to learn how.
The data we collect here will be used to manage your webinar booking and provide you with relevant content from ON24. Your data will also be shared with Demandbase who are sponsoring this webinar and may contact you in relation to the session.
Mark Bornstein, VP of Marketing, ON24
Nani Shaffer, Director Demand Generation, Demandbase