Bridging the Sales and Marketing Gap to Drive High-Quality Leads and Sales

Effective demand generation programmes depend on healthy co-operation between marketing and sales functions. Marketing departments need to be confident they are generating the right kind of leads for sales, and sales teams need to be giving their peers in marketing the right kind of feedback and data. All too often there is a breakdown in this pivotal relationship, or indeed the relationship is non-existent.

Based on findings from the State of B2B Lead Generation report, produced by London Research in partnership with ON24, this webinar will focus on how companies can integrate their marketing and sales functions more effectively.

Drawing on interviews with key C-suite stakeholders, London Research director Linus Gregoriadis will describe what a good relationship looks like, and how companies can break down silos in order to drive higher-quality B2B leads and sustainable ROI.