Is Return on Engagement the New Return on Investment?

  • On-Demand

Measurability of activity has long been increasing in importance for marketers. Businesses requiring a return on investment has put a heavy emphasis on martech solutions proving an ROI that marketing can report back on. Now there are so many digital and physical touch points, the need for more accurate data is getting critical to decipher which touchpoints are the high converters and which touchpoints need adjustment.

Join us as we discuss:

– What is return on engagement?
– How to extend the lifetime of your content and events
– Matching the measurability of physical and digital events

Watch the webinar