#VirtualReality: How to Augment the Sales-Marketing Organisation for a Digital-First Future

Moderator: Andrew Warren-Payne

Rashmi Vittal, CMO, Conversica
Tessa Barron, VP of Marketing, ON24
David Fortino, SVP of Audience and Product, NetLine

The rise of digital totally changed B2B marketing— not just how we engage with buyers but our day-to-day operations. Now that all of our marketing is digital, how do we transform the people, processes and technology to make sure we’re set up for success moving forward?

Join us for a live panel webinar to learn how to augment your team for success in our new virtual reality. Featuring marketing experts from ON24, NetLine and Conversica, you’ll learn:

  • What roles and responsibilities to adjust, now that all marketing is digital
  • Ways to quickly replan campaigns, and what to prioritize
  • How to reset long-term demand gen strategies and KPIs
  • Tips for sales enablement while buying behavior is changing
  • New capabilities to consider adding to your tech stack to prepare for a digital-first future

Learn how to pivot your marketing team today, and prepare for a digital-first tomorrow.