The New Way to Webinar

Modern consumers prefer to do their own research before they even consider talking to a sales person. These self-educating buyers demand a different approach to marketing: one that focuses on engagement as the best way to attract new prospects, keep them interested, build trust, and — ultimately — drive new leads and new business pipeline.

The interactive webinar makes multi-directional communication with our prospects not just possible, it makes it easy. And the more interactive a webinar is, the better you can engage your audience. In this infographic, we cover some key webinar best practices and audience engagement strategies that will help you get more from your webinars.

Highlights

• How to evolve marketing strategies from passive to active
• Keys to building an engaged audience
• How to use behavioral lead scoring to increase revenue
• How to increase the reach and value of your content