In a Digital-first World, is Brand or DemandGen More Important?
Mark Bornstein, VP of Marketing, ON24
Latane Conant, CMO, 6Sense
James Kessinger, CMO, Hushly
Kate Adams, VP of Marketing, Drift
At a time when in-person marketing is no longer an option, do the roles of brand and demand generation change? How should CMOs be thinking about traditional marketing in non-traditional times?
Wath this webinar debate, “CMO Confessions: In a Digital-first World, is Brand or DemandGen More Important?” where a panel of CMOs from Hushly, 6Sense, ON24 and Drift will sit down and hash out which function tops the marketing priority list, discussing:
- How to succeed in a digital-first world
- What is the role of brand in digital marketing
- How to view budget as channels converge
Now, more than ever, marketing needs to re-think the roles of brand and demand gen. Register now and learn how.