ON24 Named a Leader in IDC MarketScape for Worldwide Virtual Event Applications
Today’s B2B buyers have fundamentally changed – and to meet audience expectations and hit revenue targets, marketers will need to deliver engaging, personalized and intelligent experiences that never end.
That’s why IDC named ON24 a Leader in its 2023-2024 MarketScape for Virtual Event Applications.
Download the IDC MarketScape report excerpt to learn more about ON24 strengths, including:
- AI capabilities for both content and intelligent metrics to enable real-time reaction and engagement.
- Integrations and APIs that enable a wide array of functionality and allow for the capture of first-party data within systems of record.
- Personalization that enables content to be created quickly for multiple channels and modalities.
- Perpetual engagement with the new ON24 community event type, creating perpetual, face-to-face engagement within an already-robust marketing platform.