How to Use Webinars to Supercharge Your Demand Gen
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Webinars and online events have exploded in the past couple of years. Even before 2020, research by SiriusDecisions found that webinars were the highest-rated human touchpoint for buyers. However, even though on-demand viewing is moving towards becoming the most popular method of webinar engagement, many marketers still plan their webinars in a one-off fashion, limiting success and reducing efficiency. So how can marketers plan an efficient and scalable webinar series that continually adds to the pipeline in the most effective way?
Join experts from ON24, LEADSCALE and a special guest to learn about the foundations of a successful webinar series.
- The types of webinar and online events that are easy to scale
- How to identify your target audience and their needs based on their buying journey
- How to repurpose and reactivate your webinars so a single recording pays off several times over
- How to use engagement data and other KPIs to continually improve the success of your webinars over time