How SoftBank Drives Growth with Data-rich Digital Experiences
In today’s digital world, we can measure everything. But behind every number there’s a person. So how do you make your marketing stand for more than last month’s lead volume? The secret is engagement.
In this session, Tim Johnston (Senior Marketing Director, ON24) and Taishi Yamada (Director of Enterprise Marketing, SoftBank) will give you an inside look into how SoftBank used the ON24 Digital Experience Platform to generate the actionable first-party data they needed to drive conversion.
You’ll get a firsthand look at how the company:
- Integrated their tech stack to drive efficiency and trigger marketing and sales action
- Used webinars to drive (and track) intent signals across the buying journey
- Leveraged ON24 Engagement Insights to create highly-targeted content journeys
- Created a data-driven, customer-centric approach to maximize growth and retention