How Salesforce Scales Digital Experiences Across Asia Pacific
Speakers: Nikki Cousins, APAC Webinar Manager, Salesforce
Tim Johnson, Senior Director, Demand Generation APAC, ON24
For digital marketers, scale is everything. But scaling while adapting to change? That’s hard. It helps to have a standardized, scalable and adaptable framework for success.
Join us for “How Salesforce Scales Digital Experiences Across Asia Pacific,” where you’ll hear from Nikki Cousins (APAC Webinar Manager, Salesforce) on how the team at Salesforce adapted to change, and grew their webinar program by 140% YoY. You’ll learn how they quickly and effectively operationalized their webinar programs to meet the growing demand of digital audiences across the Asia Pacific.
Find out how Salesforce:
- Pivoted its Center of Excellence webinar series to support a massive increase in internal demand for digital events and webinars
- Effectively prioritized cycles to optimize internal processes
- Leveraged the ON24 platform to building a webinar Center of Excellence at scale