How LexisNexis Generates, Tracks and Converts Clients with ON24

Speaker: Julia Dolinsky, Sr Marketing Specialist at LexisNexis

LexisNexis relies on webinars to provide legal, regulatory and business information to clients around the world. But Sr. Marketing Specialist, Julia Dolinsky knew that the company’s digital experience program, popular among clients and prospects, was capable of contributing so much more to organizational KPIs. 

Tune in to learn how Dolinsky uses ON24 to drive engagement, growth and revenue for LexisNexis. You’ll learn how she: 

  • Grew number of qualified leads by 148%
  • Increased number of attendees by 31%
  • Scores and segment leads using ON24 engagement data 
  • Increased webinar registrants by 79% 
  • Increased registrant to attendee conversion rate by 19% in 2020 

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