How GE’s Grid Solutions Achieved Lead Quality and Quantity with ON24
Speaker: Coleen Scott, Director of Campaign and Content Marketing
When it comes to generating leads, most marketers believe you can have either quantity or quality. But what if you could have both?
Join us for How GE’s Grid Solutions Achieved Lead Quality and Quantity with ON24 where Coleen Scott (Director of Campaign and Content Marketing at GE Grid Solutions) will show you how GE Grid Solutions used engaging digital experiences to generate higher-quality leads without sacrificing scale.
You’ll discover how:
- The team moved from a thought leadership webinar model to a leaner, more engaging digital-event strategy
- Delivered incredibly technical webinar content within a surprisingly human experience
- You can evolve your own webinar strategy to generate leads that convert
Why say or when you can say and. Watch now.