How Fujitsu Uses Digital Experiences to Scale Global Expansion Efforts
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Kenjiro Narikawa, Global Marketing at Fujitsu
Satu Stahlsted, Marketing Automation & Technology Specialist at Fujitsu
Markus Krampe, Marketing Manager Global Events at Fujitsu
After a successful rebrand, digital transformation leader, Fujitsu was ready to move forward with its global deployment initiatives. To make a seismic impact on prospects, clients and the wider business community, the team created “ActivateNow,” a full-fledged digital event that spanned multiple time zones and brought together senior leaders, technology experts, customers, partners and high-profile thought leaders from around the virtual world.
Join us for “How Fujitsu Uses Digital Experiences to Scale Global Expansion Efforts,” where you’ll hear from Kenjiro Narikawa, leader of Fujitsu’s Global Marketing team, Markus Krampe, Marketing Manager Global Events and Satu Ståhlstedt, Marketing Automation & Technology Specialist on how they used the ON24 Digital Experience Platform to create and deliver their successful flagship event. You’ll learn how they:
- Attracted over 100,000 audiences by offering content in multiple time zones
- Established thought leadership among international audiences
- Delivered consistent branding and an engaging customer experience across all sessions and regions
- Created a global experience while delivering local content relevant to attendees in each prospective region