From Physical to Digital: A Mindset Shift
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COVID19 forced many companies to adapt, evolve and accelerate their digital transformation. Amongst those was 160 year old equipment manufacturing business, Bühler. Join this session as Vianney d’Hostel, Regional Marketing Manager at Bühler shares his experience shifting from a traditional marketing approach to a digital-first mindset and how the business now uses webinars as the centerpiece to their digital marketing strategy.
You will learn how to:
- Produce high quality, entertaining digital experiences
- Curate content that delivers value and widens the net to attract larger audiences
- Leverage webinar engagement to mine for sales opportunities
- Working with partner ecosystems to boost your audience