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Evolving Your Financial Brand for a Digital World: A Conversation with Alexa Von Tobel

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Webinars and digital events are one of the best ways to establish financial thought leadership, especially in a digital world. But no matter how powerful your insights, how fresh your market updates or how savvy your investment tips, it’s not always enough to get a leg up on the competition. You need an edge. 

Join us for “Evolving Your Financial Brand for a Digital World: A Conversation with Alexa Von Tobel,” where Tessa Barron (ON24 VP of Marketing) and Alexa von Tobel (Founder of LearnVest and Inspired Capital, and bestselling author of “Financially Fearless” and “Financially Forward”) will discuss the ways digital transformation has affected the Financial Services industry, and how leading brands are adapting to engage digital-first audiences. Key takeaways include:

  • Predictions on the future of Fintech, and the unique ways financial service professionals are staying connected in a digital era
  • The power of digital experiences to drive engagement, establish thought leadership, and showcase products and services
  • How digital transformation has affected consumer behavior and what we can expect going forward  
  • The impact women leaders have had on the finance industry today 

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Alexa von Tobel

Alexa von Tobel, CFP is founder and managing partner of Inspired Capital and the New York Times bestselling author of Financially Fearless and Financially Forward. Originally from Florida, Alexa attended Harvard College and Harvard Business School before settling in New York City where she currently resides with her husband, Cliff Ryan, and their three children.

Tessa Barron

Tessa Barron is the VP of Marketing at ON24 and leads the company’s brand, digital and demand generation campaign strategy. She brings with her a wealth of marketing expertise from both in-house and agency experiences. In 2019, she was named to DMN’s “Top 40 Marketers under 40” list and is a founding member of the Women in Revenue Marketing Organization in NYC.​