Engagement Measurement Workshop: Rethinking KPIs to Measure Your Marketing Impact

• On-Demand

To drive revenue growth, you can’t rely solely on a lead gen and numbers game. It’s time to think differently about how you measure your success — using metrics that assess the quality, not just quantity, of your marketing.

What are the KPIs that will help you truly understand the total impact of your marketing and its potential to convert to pipeline and revenue downstream?

Join Cheri Hulse, VP of Strategy and Research, ON24, and Matt Heinz, President, Heinz Marketing, for our “Engagement Measurement Workshop: Rethinking KPIs to Measure Your Marketing Impact.”

In this live webinar, you’ll learn:

• How to define, support and measure key engagement metrics
• How to build the right dashboards to view, track and share KPIs and insights
• How to apply the learnings of the newest benchmarks to your marketing strategies

And after the main presentation, you’ll join an interactive breakout to learn:

• How to create an engagement scorecard to measure and optimize the impact of your marketing
• How to use ON24 engagement tools and data to drive rich engagement with your audiences