How Sage Intacct Makes Webinars the Secret Sauce at their ABM BBQ
Come and get it! Tactics are the meat and potatoes of any ABM strategy, but Sage Intacct adds a secret ingredient for maximum flavor: webinars!
In this conversation, Nick Ezzo, VP of Demand Generation (and Head BBQ Chef) at Sage Intacct, reveals his recipe for ABM success, including tools, techniques and timing. He’ll also explain how he’s spiced up Sage Intacct’s ABM with three webinar flavors:
- Thought leadership webinars to whet prospects’ appetite for more content
- Short, repeatable demos that can be sprinkled into your overall campaign mix
- Full product tours to help create a satisfying buyer journey
Join us for a feast (lunch not provided).
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