Seeking and Converting Opportunities from Your Webinars
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more 2 life provides innovative retirement lending solutions for the over 55s. Stuart Wilson, Corporate Marketing Director of a wide portfolio of brands including more 2 life that sit under the umbrella of Key Group, introduced webinars as part of the brand’s key marketing strategy when he initially started in the role. Stuart’s primary goal with webinars is to register advisors. With a conversion of 33%, Stuart means business.
Since introducing webinars into his marketing mix, Stuart has
- Converted 1 in 3 attended referrals for equity release
- Started offering CPD accreditation, something his competitors aren’t doing
- Experimented and pushed the boundaries of marketing with both B2B and B2C
For Stuart’s audience, it’s the live webinar that drives the most value. So come listen to his story on 30th May, 3p BST | 4pm CEST.