Converting Knowledge into Action: Making the Most of your Webinars
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B2B Marketing quote themselves as ‘the number one go-to resource for B2B marketers across the globe’. Founded in 2004 they’re one of the top publishers for B2B content and in addition to running successful events and trainings, they provide inspiration and thought leadership content to their growing database of 75,000+.
Joining us on 9th May at 3pm BST | 4pm CEST to discuss B2B’s successes and strategy is Minesh Mistry, Media Marketing Lead and Mitch Hole, Head of Media.
Minesh plays a key role in client lead generation and engagement, and runs the webinar strategy from implementation to delivery. He has overseen the webinar campaign grow from 100 registrations a time to 300+ with a live attendee rate of 53%.
Mitch sells webinars as part of the overall offering from B2B and will be discussing the commercial aspects and benefits, in addition to the overall B2B media strategy.