Ingram Micro Cloud’s Approach to Always-On Buyer Experiences
Are you tired of milling through countless data trying to understand your marketing efforts to comprehend the insights of your buyer?
In this episode of the #Webinerd Channel, Sam Ancliff shares how he has made his marketing more intelligent with ON24 Engagement Hubs at the core of his strategy. By fully integrating ON24 to their API and CRM systems, Sam has been able to erase manual work. Now, comprehensive, actionable data flows automatically, guiding the development of buyer experiences and workflows that drive brand engagement.
Here’s what we will discuss:
- How to give your audience a seamless experience to interact with your content
- Embedding multiple Engagement Hubs throughout a website for easy access to curated content.
- Capturing actions and setting automatic triggers that guide the buyer into a specific nurture programs.
Sam Ancliff, Senior Marketing Executive, Ingram Micro Cloud