Planning the Demo

Date: 7 September, 2020
Time: 11 am BST | 12 pm CEST


Michelle Blondin, Director of Demand Generation, ON24
Jack Wildt, Sr. Manager Demand Gen Operations, ON24

We have become accustomed to personalised, curated content delivered where we want it, when we want. For many marketers, part of designing a personalised content experience that prospects can easily follow on their buying journey is getting them to the all important demo. In this series, we show you how to put your audience in control of their own demo-destiny.

Tune in to “Back2Basics: Planning the Demo.” on 7 September at 11 am BST (12 pm CEST), to learn how you can plan, operationalise and promote your demo for conversion. During this simulive event, you’ll learn:

  • How to use automation to reduce your audience’s time-to-demo and operationalise one-to-many demo programs to make it scalable.
  • How to ultimately put your audience in the driver’s seat, allowing them to instantly access or schedule a demo on their schedule.
  • When and how to promote your demo program to optimize for conversion.

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