Audience First! Optimising the Buyer’s Journey
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Cheri Keith, Head of Strategy, ON24
A fundamental aspect of good marketing is understanding your buyers and their purchasing processes. But with buyers navigating 11-17 interactions and having at least six members of a buying committee involved, how can marketers find and act on the data that will allow them to initiate programs to accelerate marketing programs?
Attend “Audience First! Optimising the Buyer’s Journey” and learn how to build personalised experiences to drive better marketing results, including:
- The marketing interactions buyers prefer, and marketing should prioritise;
- Best practices for creating multichannel experiences and webinars that engage your audience;
- Ways to use buyer signals to personalise and optimise the entire journey; and
- A practical framework for orchestrating campaigns that accelerate pipeline and drive revenue.
Cheri is Head of Strategy at ON24. Prior to joining ON24, she was a Principal Analyst at Forrester and SiriusDecisions covering in-person and digital event strategies and technologies.