How Agilent Technologies Optimised Their Digital Marketing Strategy with ON24
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Speaker: Edina Sehovic, Digital Marketing Specialist, Agilent
Without in-person events to drive pipeline, science and technology manufacturer Agilent needed an in-house, digital-marketing strategy capable of spanning their vast target audience, multiple channels, and every stage of the buying journey.
Join us for “How Agilent Optimised Their Digital Marketing Strategy with ON24,” and hear from Agilent’s Digital Marketing Specialist, Edina Sehovic, on how her team leverages ON24 to support clients, communications and data flow, driving sales for each product line.
Learn how they:
- Created personalised experiences for targets audiences in 6 major markets
- Optimised and scaled engagement programs with an in-house approach
- Efficiently onboarded and transitioned to the ON24 digital experience platform
- Leveraged ON24 integrations to streamline the sales lead hand-off process