Zendesk ROI Story

How do you measure the success of your digital marketing programmes? Is it the number of leads generated? The cost per lead? “Attribution?” Everybody wants more leads, but when it comes to delivering effective sales conversions, the key measurement for success is engagement.

Attend “Return on Engagement,” on 17 June, at 11pm BST, where you’ll learn a new way to measure the success of your digital marketing programmes, hear from leading marketers at Zendesk on how to go beyond the lead generation mindset and start turning prospect engagement into the data and insights you need to drive pipeline and revenue. Highlights include:

  • A conversation defining a better way to measure digital engagement
  • Hear from leading marketers at Zendesk, on how they use digital experiences to drive pipeline
  • Breakout into small groups for real-time interactive strategy discussions (Powered by ON24 Breakouts)

It’s time to maximize your return on engagement. Register Now!

 

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