Findings from the 2021 Future of Events Strategy Survey

Hybrid, In-person and Virtual: Reengineering Your Event Mix

Watch the Webinar

On-Demand

This past year, B2B event marketers have shown incredible resilience and agility with their virtual event strategy. Whether in-person gatherings are coming back soon or not, one thing is certain: virtual events have marketing leaders re-examining their connected event practices to accelerate a new generation of experiences. 

How will this affect future events? What are marketing and demand generation leaders choosing to focus on as we continue into 2021? Get a first-hand look at the results from our most recent survey on future event strategy, and join Cheri Keith, Head of Strategy at ON24, and Matt Heinz, President of Heinz Marketing, to learn about:

  • The outlook of marketing leaders on their event portfolio
  • The most important metrics to demonstrate event value and optimise engagement
  • Best practices, tactics and approaches to build impactful event strategy
  • How to apply these findings into your future event programme

Plus, you’ll get a chance to ask questions, participate in live polls, and get the information you need to turn your events into can’t-miss experiences!

Matt Heinz

President of Heinz Marketing

Cheri Keith

Head of Strategy at ON24