How to Deliver Digital Experiences Across the Buying Journey
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Now that digital events have become such an important part of our marketing programmes, simply hosting events to a general audience is no longer enough. Today, digital events need to be highly targeted and personalised for every persona at every stage of the buyer’s journey.
Join experts from Salesforce, ON24 and a special guest and learn how to build an integrated digital event strategy that tailors each event to the right audience at the right time. We’ll explore how leading brands are converting audiences with engaging digital experiences that put highly-targeted buyers on intelligent paths toward purchase decisions.
- How large-scale conferences, like Dreamforce, build brand awareness among top-of-funnel prospects across many verticals and personas.
- How to personalise live webinars and on-demand multimedia content offers to accelerate the buying journey.
- How to use first-person data and insights to tailor follow up messaging at the individual and account level.
- How to build personal relationships with high-profile C-Suite clients and prospects by leveraging virtual roundtable and networking sessions.