Activate Your Hybrid Event Strategy: Scale Events for Stronger ROI

Matt Heinz, President, Heinz Marketing
Cheri Keith, Head of Strategy, ON24

Conversations about hybrid events are on the rise. But what exactly is a hybrid event? The answer isn’t that simple, since hybrid events can be a combination of event elements, being consumed by audience members across various channels. With so many variables, marketers have the ability to create real impact with customisation.

Different hybrid event types expand the organisation’s opportunities to engage with prospects and customers beyond “live” event dates and to repurpose content for evergreen experiences. With increased opportunities to collect engagement data, marketing and sales organisations gain the insight to understand more about buying intent and the prospect’s journey. With the right  pre- and post-event strategies, hybrid events can reach more attendees, accelerate the buying journey, boost sales, and improve ROI.

Key Take-Aways:

  • How to leverage the full lifecycle of hybrid events
  • How to use attendee insights to create personalised event experiences at scale
  • How to establish more meaningful connections with prospects and customers
  • How to track key metrics that drive ROI and inform the buyer’s journey

Attendees will come away from this webinar inspired to explore new and interesting ways to engage prospects and customers as well as practical tips to ensure ROI.

Watch the Webinar