eBook

The ON24 Guide to Virtual Selling Success

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Sales is faced with a challenging landscape in the digital world. Buyers control the journey from beginning to end and expect sales representatives to know their every want and need throughout each stage of the buying journey. 

What’s a sales person to do? 

Simple: they have to master virtual selling. In this guide, you’ll find the essential elements a sales organization needs to know and master in order to drive buyers to close and to retain customers through virtual selling tactics. 

From virtual meetings and networking to coordinating with marketing and customer success, this guide will show you the basics of virtual selling and how you can implement changes within your own organization. 

Here’s what’s covered:

  • The fundamentals of virtual selling 
  • Why virtual networking is increasingly important 
  • Best practices for video conferencing and crafting on-demand experiences 
  • Why sales needs to coordinate with marketing and customer success to drive virtual selling success