ON24 Marketing Playbook: Planning and Running a Hybrid Event
First there was physical. Then there was digital. Now, conferences and events are shifting to a hybrid model — one where equal attention is given to digital and physical audiences — to engage attendees no matter where they are.
But hybrid events are complicated, requiring a lot of planning and coordination across multiple teams to execute. Where’s a marketer to start?
Our latest ON24 Marketing Playbook: “Planning and Running a Hybrid Event” has you covered. In this guide, you’ll learn the essential elements needed to plan and run a successful hybrid event — from setting objectives and strategic touchpoints to designing environments and creating on-demand experiences.
In this free e-book, you’ll learn:
- What a hybrid event is and when to deploy one
- How to set objectives and create a strategy for your hybrid event
- What kind of hybrid experiences you can build and the design elements you can use to make it shine
- The basics of creating and scaling an on-demand experience and how to get sales to act on the data you’ve collected