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B2B Marketers Guide to Prospect Engagement and Conversion

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We’ve all seen it: A lead or account attends a webinar, downloads a ton of resources and it looks like they’re really interested. But when it comes to attending an event or taking that first call with an SDR — they’re nowhere to be found. They ghost you. 

It’s time to bring ghosting to an end. Learn how you can keep conversations going in “The B2B Marketer’s Guide to Prospect Engagement and Conversion.” In this guide, you’ll learn the tips and tricks leading marketers are using to drive — and maintain — digital engagement. 

Read now to learn how to: 

  • Refine your current engagement metrics to identify real buyer signals 
  • Spark a response through engaging outreach like video
  • Drive and measure engagement while perfecting your outreach