Insight50 Takeaways

B2B Marketing Operations — Using People, Process, Tech and Data to Maximize Revenue

As marketers, we always have too much to do and too little time.

The Insight50 series is designed to address that. In less than an hour, ON24 looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.

August 2019’s session was on B2B Marketing Operations—Using People, Process Tech and Data to Maximise Revenue. Joining us for the session were Rebecca Le Grange, Managing Partner at Sojourn Solutions and Bekkah Lyman, Senior Global Marketing Operations Manager at Oracle NetSuite. This takeaway report is based on the insights that these panellists passed along as well as the answers to the poll questions posed to the attendees.

Read on for a summary of what was covered, and make sure to view the webinar on-demand. We look forward to seeing you at future Insight50 sessions.