eBook

How To Improve the Marketing-to-Sales Handoff

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One of the biggest pet peeves among B2B marketers today? Simple: learning that the qualified leads given to sales last week were actually big duds. 

It’s time to improve the marketing to sales handoff. And it starts by providing sales with leads that matter. Discover how the experts from ON24, NetLine and Bombora use buyer intent data, sales/marketing coordination and SDR strategies to filter out the quality leads from the fluff with our latest trends report. 

In this report you’ll learn how marketers can:

  • Create clear processes that drive scale with both automated and human touches
  • Identify the best intent signals and remove the friction for your buyers
  • Improve the quality of your data, figure out real buyer intent and provide sales the tools to move the conversation forward 

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