The Accelerated Buyer: How Personalized Content Journeys Impact the Buying Process
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Marketers are often focused on inbound and outbound channels. But driving results isn’t about where the lead comes from — it’s about how you create compelling experiences and leverage engagement insights to create personalized journeys. Building targeted, interactive campaign pages is a useful tactic that contextualizes campaign experiences relative to an audience’s interests. That’s because content within an experience becomes interactive, and provides marketers with data insights on a buyer’s interests, helping marketers to craft personalized journeys that accelerate a buyer’s journey.
Download the e-book, “Accelerate Buyer Journeys with Content Experiences,” to learn:
- Why personalization is taking over B2B marketing
- Streamlined approaches to creating non-linear content journeys
- How to build curated experiences with data-powered insights