The Accelerated Buyer: How Personalized Content Journeys Impact the Buying Process

Marketers are often focused on inbound and outbound channels. But driving results isn’t about where the lead comes from — it’s about how you create compelling experiences and leverage engagement insights to create personalized journeys. Building targeted, interactive campaign pages is a useful tactic that contextualizes campaign experiences relative to an audience’s interests. That’s because content within an experience becomes interactive, and provides marketers with data insights on a buyer’s interests, helping marketers to craft personalized journeys that accelerate a buyer’s journey.

Download the e-book, “Accelerate Buyer Journeys with Content Experiences,” to learn:

• Why personalization is taking over B2B marketing
• Streamlined approaches to creating non-linear content journeys
• How to build curated experiences with data-powered insights