Driving Engagement Through Virtual Events in the Next Normal
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Moderator: Nadia Cameron, Publisher and Editor of CMO
Speakers: Tim Johnston, Marketing Director, APJ
Rushenka Perera, Head of Marketing, ANZ, SAP
Katrina Purcell, Market Development Manager, Novo Nordisk
Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events.
From large-scale conferences to the most intimate of breakfasts and meet-ups, customer and partner experiences of all shapes and sizes transformed to the virtual stage, a move that required clear brand goals, agility, fresh thinking around experience delivery and more.
Now, as marketers turn their attention towards recovery and growth, what important role can virtual events play in the next normal? What best practices and learnings from the past year can ensure you create impactful digital events in 2021 and beyond? How do you reshape your event marketing strategy for a hybrid physical/digital future? And what does it take to connect the dots between commercial imperatives and digital event experiences?
Join CMO, ON24 and several Australian marketing leaders for this special virtual event as we delve into:
- Real-life brand examples of engaging audiences in a relevant and actionable way through digital events
- Ideas for creating virtual versions of smaller physical events
- Balancing a physical and digital event mix in the next normal
- How to leverage digital engagement to drive pipeline and revenue