DemandGen Report

2020 Content Preferences Survey

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Businesses across the globe are adapting to a new remote workforce reality and, by necessity, becoming even more dependent on clear communication across business departments.

So where should you invest dollars when it comes to your content efforts, to communicate with a remote workforce?

DemandGen Report’s 2020 Content Preferences Study has the answers. The report details the content formats that B2B buyers most prefer today, how these preferences are evolving, and why. In this report, you’ll learn:

  • Why webinars are the highest-ranking content format consumers are willing to register for
  • The content formats organizations can easily incorporate into their webinars
  • Which content formats drive the most buyer attention and for how long

Download this report to understand how webinars can drive engagement and build real human connections on a digital scale as the B2B buying process continues to evolve.