CMI Benchmarks, Budgets and Trends Report
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2020 challenged a lot of content marketers. Teams pivoted to digital, marketing plans were adapted for a work-from-home world and the need to create targeted, engaging content that’d connect with audiences was critical for many organizations.
But what can content marketers do to prepare for the new year? CMI’s 11th annual B2B Content Marketing Report explores what marketers thought about 2020 and how they’re preparing for 2021.
Download this e-book to learn:
– What top performing B2B content marketers did in 2020
– How marketers responded to the pandemic and the challenges they faced
– How content marketers are adapting content creation and spend for 2021