B2B BFFs: How Marketers Can Win Over Sales To Create a Revenue Dream Team
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Jesse Walsh, Manager, Commercial Marketing, Vidyard
Andrew Warren-Payne – Founder, Marketing for Marketers
Let’s face it — marketers and sales reps don’t always see eye to eye. Despite the fact that they are both working toward the same goal, they often wind up either working separately or getting in the way of each other’s efforts. But when sales and marketing buddy up, customers are happier and more cash comes through the door. So is the secret to turning this dream into reality?
Join us for “B2B BFFs: How Marketers Can Win Over Sales To Create a Revenue Dream Team,” where we will take you through the key steps that B2B marketers can take to turn sales and marketing rivals into best friends forever.
During this session we’ll explore:
- What sales reps want and need most from marketers
- Tips and tricks to repurpose content for both sales and marketing
- The plays that will win the attention of buyers and drive more meetings
- How to get the most out of tech for the best buyer experiences
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*Live interpretations and closed captioning will be available for this event in German, French and Spanish.