From Snooze to Schmooze: Turn B2B Event Attendees into Real Opportunities for Sales
Andrew Warren-Payne, Managing Director, Market2Marketers
Dan Ferguson, EMEA Sales Development Manager, ON24
Bethany Murphy, Director of Global Events, Drift
Physical events and conferences used to be where B2B marketers meet their customers, set up sales to schmooze prospects, and fill pipeline with fresh prospects. But they are yet to return — and may never do so. Fortunately, virtual events have filled the gap and many B2B marketers are reaching more buyers than ever before.
However, poorly-run virtual events simply don’t drive the same sales opportunities that face-to-face events used to. All too often, attendees watch silently and then vanish without a trace. Prospects don’t pipe up. And buyers end up going elsewhere. So what can B2B marketers do to wake up those attendees and get them ready for sales conversations?
On 23 November, join experts from Drift and ON24 to learn the secrets that will help you to craft funnel-filling, revenue-driving virtual events and experiences. In this session, you’ll learn:
- Why virtual events suffer from vanity — and what metrics should really matter.
- Tactics to turn passive attendees into active participants.
- How to use data to identify and set up sales conversations.
- Steps to make your events drive results long after they’ve finished.
Don’t waste any more time boring your attendees.