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B2B Trends: Harnessing the Power of First-Party Data

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B2B marketers have more data available to them today than they’ve ever had before. But just because they’re dealing with more data doesn’t mean they’re dealing with better data. 

It’s time to take a step back and identify the data that marketers truly need to help accelerate the buying cycle. That’s why we, along with our partners at NetLine and Terminus, put together our latest report “B2B Trends: Harnessing the Power of First-Party Data.” 

In this trends report, you’ll learn what leading B2B marketing experts are doing to connect with audiences and make the most out of the data that prospects actually want to share. In this report you’ll learn: 

  • Why first-party data is essential to the future of marketing and how you can collect it
  • How to overcome challenges and get permission to collect the most name-level data
  • What your marketing and sales team can to both collect and extract the most value out your data