Discovering Data Driven Marketing Operations with Naomi Liu
Are you utilizing your tech tools to their fullest extent? Are your marketing and sales teams working harder than they have to? How are you using data to drive decision making for your organization?
EFI’s Director of Global Marketing Operations, Naomi Liu knows the right questions to ask when it comes to building a data-driven marketing operations strategy. Join us on February 3rd at 11am PT | 2pm ET, for an informal discussion where Naomi will share tips on building a marketing operations workflow, and breaking down the barriers to success.
She’ll share her secrets to:
- Leveraging integrations to get the most out of your tech stack
- Optimizing campaigns across multiple channels
- Using data and insights to build marketing programs and campaigns
- Creating workflows that get teams working smarter, not harder