Audience First! Optimizing the Buyer’s Journey
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Time: 11:00 am PT | 2:00 pm ET
Date: July 29, 2020
Cheri Keith, Head of Strategy, ON24
A fundamental aspect of good marketing is understanding your buyers and their purchasing processes. But with buyers navigating 11-17 interactions and having at least six members of a buying committee involved, how can marketers find and act on the data that will allow them to initiate programs to accelerate marketing programs?
Attend “Audience First! Optimizing the Buyer’s Journey” on July 29 at 11 am PT /2 pm ET and learn how to build personalized experiences to drive better marketing results, including:
- The marketing interactions buyers prefer, and marketing should prioritize;
- Best practices for creating multichannel experiences and webinars that engage your audience;
- Ways to use buyer signals to personalize and optimize the entire journey; and
- A practical framework for orchestrating campaigns that accelerate pipeline and drive revenue.
Cheri is Head of Strategy at ON24. Prior to joining ON24, she was a Principal Analyst at Forrester and SiriusDecisions covering in-person and digital event strategies and technologies.