Optimising the Demo
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Tessa Barron, VP of Marketing, ON24
Molly Presby, VP of Global Business Development, ON24
The demo is up, running and funneling attendees to your sales team. Done, right? Think again.
Learn how to get the most out of your demo program when you attend “Back2Basics: Optimising the Demo.” In this on-demand webinar, you’ll learn how you can:
- Segment and score demo leads.
- Work with sales to operationalise follow up, from monitoring Q&A to personalised messages.
- Measure prospect intent through sign up and attendance data.
Catch up on the full series here.
Tessa Barron is the VP of Marketing at ON24 and leads the company’s brand, digital and demand generation campaign strategy. She brings with her a wealth of marketing expertise from both in-house and agency experiences. In 2019, she was named to DMN’s “Top 40 Marketers under 40” list and is a founding member of the Women in Revenue Marketing organization in NYC.
Molly is the VP of Global Sales Development at ON24 who focuses on the company’s pipeline generation, leading indicator strategy, and spearheads a team who specializes in revenue growth across multiple segments. She brings 15+ years of sales, enablement and business development experience across various vertical industries.